Benchmarking competitive market environment using market-based database

Abstract

The aim of this study is to provide a review of the literature on benchmarking in competitive markets. The first two sections cover the general information about benchmarking, its types and how it is done. Next section relates benchmarking to other business approaches that are used to improve performance of organizations. The remainder of the chapter focuses on the applications of competitive benchmarking in different sectors. © 2020 Elsevier B.V., All rights reserved.