The new generation of cosmetics packaging: A paradigm shift

Abstract

The growing environmental and health concerns surrounding conventional cosmetic packaging demand urgent attention. This work proposes a paradigm shift in cosmetic packaging by introducing the concept of The New Generation of Cosmetics Packaging, which focuses on sustainable and biodegradable alternatives. The review outlines a structured approach, presenting a framework that explores promising materials such as wood plastic composites (WPC), polylactic acid (PLA), polyhydroxyalkanoates (PHA), and cellulose-based materials. It further investigates processing and testing methods, along with innovative solutions like nanotechnology, 3D printing, and edible packaging. Additionally, it highlights the challenges that must be addressed for successful transition, and the policies that should be taken into consideration. The outcomes of this work confirm the importance of adopting a New Generation of Cosmetic Packaging to overcome the drawbacks of conventional packaging. The proposed paradigm shift provides a forward-looking pathway and proposes a coordinated approach from industry, policy-makers, and consumers. (c) 2025 The Authors. Publishing services by Elsevier B.V. on behalf of KeAi Communications Co. Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/ 4.0/).