The Impacts of Coffee Features, Coffee Houses, Coffee Advertisements and Brand Trust in Coffee on Coffee Purchasing Behavior

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dc.contributor.authorKaya, Nihat
dc.contributor.authorSeyran, Isik
dc.contributor.authorKesen, Mustafa
dc.date.accessioned2025-10-29T11:36:18Z
dc.date.issued2010
dc.departmentGebze Teknik Üniversitesi
dc.description19th World Business Congress -- JUL 21-25, 2010 -- KTO Karatay Univ, Konya, TURKEY
dc.description.abstractThis study explores the effects of coffee features, coffee houses, coffee advertisement, brand trust on the coffee purchasing behavior. Analysis results of data collected from 300 Turkish coffee consumers reveal that coffee houses and coffee advertisement increase coffee purchasing behavior. Theoretical and managerial implications are provided.
dc.identifier.endpage343
dc.identifier.isbn978-1-888624-09-0
dc.identifier.issn#DEĞER!
dc.identifier.startpage338
dc.identifier.urihttps://hdl.handle.net/20.500.14854/13185
dc.identifier.volume19
dc.identifier.wosWOS:000297040500048
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherInt Management Development Association-Imda
dc.relation.ispartofCritical Issues in Global Business: Lessons From the Past, Contemporary Concerns and Future Trends
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20251020
dc.titleThe Impacts of Coffee Features, Coffee Houses, Coffee Advertisements and Brand Trust in Coffee on Coffee Purchasing Behavior
dc.typeConference Object

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