TikTok and Online Dating: A Social Media Analysis of Emerging Patterns

Abstract

Internet dating is becoming a more common practice in modern societies and social media plays an important role in shaping social interactions and cultural discourse. In this study, TikTok data will be analyzed to explore the online dating potential of TikTok users in Turkey. The study highlights the importance of understanding communication strategies on social media, especially in the context of dating and relationships. Using a structured methodology, it was aimed to gain a comprehensive understanding of how TikTok is used in the context of dating in Turkey, investigating both content creation patterns and audience participation in these topics. The findings show that dating and interpersonal relationships on TikTok are not just personal; they are deeply connected to cultural norms, societal expectations, and digital communication trends. The study provides valuable information for the development of communication strategies on social media, especially focusing on dating and interpersonal relationships. In conclusion, this study underlines the need to further investigate the relationship between social media and interpersonal communication, especially in the context of evolving digital environments. © 2025 Elsevier B.V., All rights reserved.