Moving towards internet of behaviors: Transforming business models with blockchain

Abstract

The Internet of Behaviors (IoB) is an emerging trend that aims to revolutionize human interactions by analyzing and influencing behavior using data from connected devices. This study explores the importance of blockchain technology in addressing the IoB challenges and enhancing the security and privacy of IoB business models. Blockchain technology provides a decentralized and transparent platform for behavioral data storage and sharing, mitigating privacy concerns. Individuals are empowered with control over their personal data through smart contracts and decentralized identifiers, enabling them to decide how their data is accessed and used within IoB systems. In this study, significant blockchainbased solutions and approaches are presented that can enhance IoB business models through examples. Exploration of blockchain potential in IoB systems will ensure new insights for further advancement and evolution of the IoB paradigm. © 2023 Elsevier B.V., All rights reserved.