HOW BUSINESS ENVIRONMENT HOTELS COMPETE IN TURKEY? AN EVLUATION FROM MANAGERS' PERSPECTIVES

Abstract

The business environment as a contextual factor has long been, and remains, a central theme of great importance in management literature. However, there are few researches related to the empirical measurement of its dimensions in the Hospitality Industry. This study aims to determine how business environment hotels compete in Turkey and to develop a reliable and valid instrument for measuring the business environment characteristics of hotels. The study proposes a conceptual model based on the four-dimensions: environmental diversity; complexity, dynamism, and pressure. A survey instrument was developed to collect data from hotel managers in Turkey. Exploratory and Confirmatory Factor analysis were utilized to test the model using the data from 310 survey returns. The results indicate that the hotels compete in a business environment where dynamism, complexity, diversity, and pressure are high and the developed survey instrument can generate reliable data. The model is proven valid, and the four dimensions explain the most variance in the business environment of hotels.