THE EFFECTS OF KNOWLEDGE-BASED RESOURCES, MARKET ORIENTATION AND LEARNING ORIENTATION ON INNOVATION PERFORMANCE: AN EMPIRICAL STUDY OF TURKISH FIRMS

Abstract

This research explains the relationships among knowledge-based resources, market orientation, learning orientation and innovation performance. Data were collected from a survey of 135 firms operating in different industries in Turkey. The empirical study provides evidence on the existing relationship among these variables. Findings indicate that knowledge-based resources, learning orientation and market orientation have an important affect on innovation performance. However, knowledge-based resources mediated the relationship between learning orientation and innovation performance. The theoretical and managerial implications of these and other findings are discussed. Copyright (C) 2010 John Wiley & Sons, Ltd.