Optimizing marketing campaigns with aidriven insights on mobile user behavior

Abstract

Technology is crucial in our daily lives, enabling us to communicate, access information, and engage in various activities through devices like smartphones, tablets, and laptops. Social media platforms facilitate global connectivity and information sharing. The internet has revolutionized access to limitless information, online shopping, education, and job opportunities. Artificial intelligence (AI) advancements have brought innovative solutions to sectors like healthcare, automotive, and finance. This study aims to emphasize the significance of technology and AI in analyzing mobile user behavior and optimizing marketing campaigns. It provides insights into comprehending mobile user behavior, factors influencing it, and the role of AI in marketing research. Moreover, it explores AI's utilization in consumer behavior analysis. The study examines the impact of AI algorithms on mobile user data and discusses personalization through AI. Lastly, it delves into AI-supported campaign optimization and real-time marketing. © 2024 Elsevier B.V., All rights reserved.