STRATEGIC ORIENTATIONS AND THEIR EFFECTS ON FIRM PERFORMANCE IN TURKISH FAMILY OWNED FIRMS

Abstract

In this day and age, family based companies need more flexible and faster organization structures to respond effectively to the customers' growing various type of needs in the dynamic markets. Family owned firms use more strategic tools to increase their firm performance. These tools include some strategic orientations as customer, innovation, entrepreneurship, and learning orientations. This new concept requires new strategic alternatives for the companies. This study tries to explore the relationship between effects of strategic orientations levels on firm performance and the family firms in Turkey. As total of 280 questionnaires are collected from the managers whom have key roles in the organizational structure in different scaled family owned firms. After the findings are examined by data reliability and exploring factor analyses, regression analyses are used for evaluating the relations between the dimensions. Consequently, it is presented the positive effects of strategic orientations on the qualitative and quantitative performance of family firms. In the conclusion section, various suggestions are offered for academicians and managers.