Quality antecedents of brand trust and behavioral intention
| dc.contributor.author | Alan, Alev Kocak | |
| dc.contributor.author | Kabadayi, Ebru Tumer | |
| dc.date.accessioned | 2025-10-29T11:23:11Z | |
| dc.date.issued | 2014 | |
| dc.department | Gebze Teknik Üniversitesi | |
| dc.description | 10th International Strategic Management Conference -- JUN 19-21, 2014 -- Rome, ITALY | |
| dc.description.abstract | This paper integrates research relating to service quality perception, merchandise quality perception, brand trust and behavioral intention into one framework. This study sets forth new insights into the quality antecedents of brand trust and behavioral intention relationship. The researchers administer a survey to 94 graduate and undergraduate students in consideration of the restaurant where they had visited lastly. Data analysis was performed using structural equation modeling with AMOS. This study provides data on the following: (1) the effect of service quality perception and merchandise quality perception on brand trust, (2) the effect of service quality perception and merchandise quality perception on behavioral intention and (3) the effect of brand trust on behavioral intention. Managerial implications and future research directions are also discussed. (C) 2014 The Authors. Published by Elsevier Ltd. | |
| dc.description.sponsorship | Int Strateg Management & Managers Assoc | |
| dc.identifier.doi | 10.1016/j.sbspro.2014.09.081 | |
| dc.identifier.endpage | 627 | |
| dc.identifier.issn | 1877-0428 | |
| dc.identifier.orcid | 0000-0002-1060-1593 | |
| dc.identifier.startpage | 619 | |
| dc.identifier.uri | https://doi.org/10.1016/j.sbspro.2014.09.081 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14854/9327 | |
| dc.identifier.volume | 150 | |
| dc.identifier.wos | WOS:000346089700065 | |
| dc.identifier.wosquality | N/A | |
| dc.indekslendigikaynak | Web of Science | |
| dc.language.iso | en | |
| dc.publisher | Elsevier Science Bv | |
| dc.relation.ispartof | 10th International Strategic Management Conference 2014 | |
| dc.relation.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.snmz | KA_WOS_20251020 | |
| dc.subject | Service quality perception | |
| dc.subject | merchandise quality perception | |
| dc.subject | brand trust | |
| dc.subject | behavioral intention | |
| dc.title | Quality antecedents of brand trust and behavioral intention | |
| dc.type | Conference Object |
