ANALYZING THE AMBIGUOUS RELATIONSHIP BETWEEN TECHNOLOGICAL ORIENTATION AND GREEN MANAGEMENT

Abstract

Green management is an innovative management approach that provide companies with comprehensive sources of information and control over their environmental and business processes. The level of technological knowledge can also become a source of competitive advantage, reflected in designing business processes. The mutual interaction between green management practices and technological orientation of companies reflect the systematically respectable design of entire business process which may directly improve the firm performance. Thereby, this study mainly aims to analyze direct and indirect relationship between technological orientation and green management practices and their impact on firm performance. The moderating effect of technological orientation between green management and firm performance is also examined. By analyzing the effect of technological orientation on green management, this study aims to contribute to the growing literature in the field. The paper offers interesting implications for companies, describing the real commitment to green management as well as technological orientation may result in a constructive effect on business performance. (C) 2019 Published by Future Academy www.FutureAcademy.org .UK