Launch your new products/services better, faster
| dc.contributor.author | Lynn, GS | |
| dc.contributor.author | Akgün, AE | |
| dc.date.accessioned | 2025-10-29T11:17:07Z | |
| dc.date.issued | 2003 | |
| dc.department | Gebze Teknik Üniversitesi | |
| dc.description.abstract | OVERVIEW: By studying the practices of 117 new product teams from AT&T, Allied Signal, Digital Equipment, IBM, Motorola, and other companies, several factors were found that can help teams develop new products and services better and faster, with a greater probability of succeeding. Factors influencing new product success include: 1) teamwork, 2) market niche assessment, 3) cross-team communication, 4) clear project vision, and 5) limiting formal within team communications. Factors influencing speed-to-market include: 1) teamwork, 2) rapid prototyping, 3) team empowerment, 4) vision support, and 5) an aggressive launch deadline. | |
| dc.identifier.doi | 10.1080/08956308.2003.11671562 | |
| dc.identifier.endpage | 26 | |
| dc.identifier.issn | 0895-6308 | |
| dc.identifier.issue | 3 | |
| dc.identifier.startpage | 21 | |
| dc.identifier.uri | https://doi.org/10.1080/08956308.2003.11671562 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14854/7924 | |
| dc.identifier.volume | 46 | |
| dc.identifier.wos | WOS:000182694700007 | |
| dc.identifier.wosquality | Q2 | |
| dc.indekslendigikaynak | Web of Science | |
| dc.language.iso | en | |
| dc.publisher | Industrial Research Inst Inc | |
| dc.relation.ispartof | Research-Technology Management | |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
| dc.rights | info:eu-repo/semantics/closedAccess | |
| dc.snmz | KA_WOS_20251020 | |
| dc.subject | Product | |
| dc.title | Launch your new products/services better, faster | |
| dc.type | Article |
